ShiftCam ProRig Now Available in Apple Stores and Online

The modular Filmmaker Kit helps creators get more from their iPhone by turning it into a versatile camera setup for everything from quick handheld clips to fully equipped shoots

HONG KONG, Nov. 10, 2026 (GLOBE NEWSWIRE) -- ShiftCam today announced that its ProRig Filmmaker Kit is now available at Apple Store locations globally and on Apple.com. The modular filmmaking kit gives creators a steadier two-handed grip for shooting on iPhone and lets them add lights, microphones and lenses as a shoot calls for them.

ShiftCam first introduced a ProRig prototype in January 2026 and worked closely with Apple to refine the design. The result is a sleek, minimalist recycled aluminum frame that puts its connections at the four corners, leaving the screen, controls, USB-C port and MagSafe area accessible. Quick-release handles can be repositioned for landscape or portrait shooting, and a Bluetooth shutter lets creators capture a shot without reaching for the screen.

“We’ve come a long way since we showed that first prototype in January, and what excites me most is to see how people are creating with the ProRig,” said Benson Chiu, CEO of ShiftCam Gear. “It could be someone filming their first short with the iPhone or a professional crew finding a new way to bring fans closer to the action. I love that the same rig can feel right for both.”

The frame has two cold shoe mounts and six ¼-inch mounting points for compatible lights, microphones, tripods and gimbals. The kit includes two handles, a carry pouch, an S.Mount adapter for compatible ShiftCam lenses and filters, and interchangeable bumpers for iPhone 17 Pro, iPhone 17 Pro Max, iPhone 18 Pro and iPhone 18 Pro Max.

The TGR Haas F1® Team’s content crew recently used ProRig on an Apple TV project shot entirely on iPhone, as shared by ShiftCam.

ShiftCam’s next iteration, the ProRig+, is now live on Kickstarter. It pairs the ProRig frame with ProControl, an advanced remote that adds a two-stage shutter and physical controls for focus, zoom and shooting modes through the ShiftCam ONE app.

For more information visit ShiftCam.com or Apple.com.

About ShiftCam Gear:
ShiftCam Gear was founded with a mission to reinvent mobile photography, making it even more convenient, compact, and comprehensive. Our aim is to enable a seamless transition between smartphones to professional cameras. We believe the ability to take the perfect photo should be accessible to everyone, not just professionals. With a series of products that enhance mobile photography, now anyone can simply pick up their mobile device and capture precious memories in a creative way.

Contact:
Chris Herbert
614.448.8703
cherbert@pendulum-pr.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/77cd8bea-f377-4cb5-888c-77d8d552f828

ShiftCam ProRig

ShiftCam ProRig Now Available at Apple